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The main focus of changed policy is to build a stronger relationship between the website and its users. Lately, there had been many complaints stating the use of copyright content by the pinners on this Online Pinning Board, which has been sorted out now.
Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for us to sell your content. Selling content was never our intention and we removed this from our updated Terms.
In the process of making this as a cleaner and safer environment, Pinterest has included some new rules which checks the users from posting any violent or perverted content. There are some implementations of new features, using which one can easily report copyrighted content.
Like everything at Pinterest, these updates are a work in progress that we will continue to improve upon. We’re working hard to make Pinterest the best place for you to find inspiration from people who share your interests. We’ve gotten a lot of help from our community as we’ve crafted these Terms.